Kromer Investments Inc. was established in 2004, and is the successor to company principals, Grady W. Kromer and Cheryl L. Kromer. For a period of over 30 years, the Kromers self-managed various rental properties, including multi-family apartment communities, retail and professional office space. While the day-to-day operations and management functions have been turned over to the professional staff of Kromer Investments, Inc., the Kromers actively oversee all aspects of the organization. Currently, Kromer Investments, Inc., has a combined staff of more than 100 employees and manages properties in California and Reno, NV.

Our mission at Kromer Investments, Inc. is to provide the best value for the rental dollar. Whether you are a renter, an owner or an investor we pride ourselves in providing you with the best “bang for the buck”. At Kromer Investments, Inc., we have what we like to call “The Owner-Managed Advantage”. In short, we treat all of the apartment communities we manage as if we own them. This translates to satisfied renters who are proud of where they live and satisfied owners and investors who rest assured they will attain a better return on investment with Kromer Investments, Inc.


Meet Our Team

Lisa Lynes – Executive Officer of Multi-Family Operations

“Life doesn’t have to be perfect to be wonderful.”

Lisa started her career in the multi-family industry in 1992 and joined Kromer Investments in 2023. As our Executive Officer of Multi-Family Operations, Lisa oversees the multi-family operations of Kromer Investments with her extensive knowledge and experience of the industry. She is motivated by helping others and by the excitement of taking on a new challenge. In her free time, Lisa enjoys spending time with her family, reading, hiking, camping, and appreciating nature.

llynes@kromerinvestments.com

Senior Controller Kromer Investments

Fred Sears – Senior Controller

“It's not the Magic that makes it work; it's the way we work together that makes it Magic!”- Lee Cockerell, EVP Disney

Fred began his journey in the industry of Residential Development and Home Building in 2006 with several public and private companies. He holds a Bachelor of Science in Business and is a Certified Public Accountant (CPA). With a strong background in financial management and a commitment to improving organizational performance, he excels in building cohesive teams and fostering a culture of trust and respect. Outside of work, Fred is an avid outdoors enthusiast, passionate about boating, fishing, hiking, and mountain biking (maybe with a little help of e-bikes!).

fsears@kromerinvestments.com

Koralynn Birmingham – Portfolio Manager

“Don't count the days, make the days count.” - Muhammed Ali

Koralynn began her career in property management in 2015 as a floating Leasing Professional, assisting multiple communities for Kromer Investments. She was promoted to Community Manager in 2019 and as a rising star, became a Portfolio Manager in 2020, overseeing five communities in Sparks, NV. Koralynn’s role as a Portfolio Manager is to guide and assist her team to meet and exceed their goals. She stays motivated by helping her team succeed and continuously learning more each and every day to provide the best customer service. Koralynn likes to spend her free time with family, friends, and especially her mini goldendoodle!

kbirmingham@kromerinvestments.com

Lucy Martinez – Portfolio Manager

“Believe you can and you’re halfway there.”

Lucy started her multi-family journey in 2014 and joined the Kromer Investments team in 2016 as a Leasing Professional. She worked her way up to Assistant Manager, then to Community Manager where she gained experience in the fee-management area of our multi-family operations. She earned her Associate of Arts from TMCC and learned her love of being a part of a strong team. Now as one of our Portfolio Managers, she is fulfilled and motivated by leading her team to success. In her free time, she is passionate about spending time with her son and creating fond memories to look back on.

lmartinez@kromerinvestments.com

Sylvia Wolf – Portfolio Manager

“Obstacles can't stop you. Problems can't stop you. Most of all, other people can't stop you. Only you can stop you.”- Jeffrey Gitomer

Sylvia began her career in 2014 in warehouse management, working with Fortune 500 companies while traveling across the U.S. to open and train new eCommerce fulfillment centers. In 2021, she transitioned into residential property management, bringing her expertise in operational efficiency and team development. Sylvia joined Kromer Investments in 2023 as a Manager Trainee, where she has quickly become known for her passion for fostering high-performing teams and helping them achieve—and exceed—their goals. Outside of work, she enjoys traveling with her family, making cherished memories along the way.

swolf@kromerinvestments.com

Perry Peterson – Regional Service Manager

“Tough Times Never Last, But Tough People Do!”

Perry started his career in the property management industry in 2017 after 35 years in Union Construction. He joined Kromer Investments as a Service Supervisor in 2023 and now as the Regional Service Manager, Perry oversees and supports our service teams and maintenance operations.  After graduating high school in Huntington Beach, CA, he came to Reno, NV and studied Estimating at TMCC. Perry is motivated by making a difference in people’s lives and he loves CrossFit, golf, camping, and spending time with his family.

ppeterson@kromerinvestments.com

Peter Gustafson, IT Director, Kromer Investments, Reno NV

Peter Gustafson – Director of IT

“Accountability breeds response-ability.”- Stephen R. Covey

Peter Gustafson is a strategic IT leader with over 20 years of experience in technology architecture and operational leadership. After earning his Bachelor’s and MBA from the University of Nevada, Reno, Peter joined Kromer Investments in 2022, following an international career spanning North America, South America, and Europe.

Specializing in SaaS, cloud infrastructure, and security compliance, Peter builds scalable systems for startups and global organizations alike. He is dedicated to driving team engagement and meaningful connection through high-level project execution. Outside of his professional role, Peter enjoys home improvement projects, family time, and reading science fiction.

pgustafson@kromerinvestments.com

Liz Goodgold, Marketing Director

Liz Goodgold – Marketing and Brand Director

“Freedom lies in being bold.” - Robert Frost

Liz Goodgold is a hands-on Marketing and Brand Director who brings strategic thinking, sharp analysis, and her quick wit to Kromer Investments. With big-brand experience spanning Warner Bros., Abbott, Pfizer, Quaker Oats, ProFlowers, and Univision/Galavisión, she translates winning strategies that deliver results.

Known for her Words of Lizdom, she has created brand names, taglines, and marketing copy for hundreds of companies.  This fiery redhead is a 5-time author, former branding columnist for Entrepreneur magazine, and media commentator featured in the New York Times, Wall Street Journal, Forbes, and over 220 other news outlets. Liz is also in an exclusive relationship with coffee.

lgoodgold@kromerinvestments.com

Stacy Romero – Senior Manager of People, Culture & Strategy

“The Key to Success is to focus on your goals, and thrive through the obstacles.”

Stacy started her career in property management as a Leasing Professional with Kromer Investments in 2006. She was a Community Manager for 11 years before becoming one of the first Portfolio Managers in the company. After many years of being a portfolio manager, she has now stepped into a new role as a Staff Development Manager. Stacy has an extensive and vast knowledge of the industry and is ready to educate, encourage, motivate, and lead her team to meet their goals as leasing professionals for all Kromer properties. Stacy is a loving mother to two children and her family motivates her every day. She is also motivated by seeing personal growth and progression (including in the gym)! In her free time, Stacy enjoys traveling with her family and sharing new experiences.

sromero@kromerinvestments.com

Amanda Duarte, Recruiter of Kromer Investments, Reno, NV

Amanda Duarte – Recruiter

"A negative mind will never give you a positive life." — Ziad K. Abdelnour

Amanda joined Kromer Investments in 2018 and began her career as a recruiter. She enjoys getting to meet new people, hear their dreams, and find a position that can help them achieve their professional goals. Amanda’s daughter is the light of her life and motivates her every day to do better and better. In her free time, Amanda likes to stay on top of current events—including those of the paranormal variety. She loves reading about topics that interest her and finding motivated, enthusiastic candidates while sipping on iced caramel lattes.

aduarte@kromerinvestments.com