Brand Ambassador
We are a growing company seeking a dynamic individual to build, manage, and represent our brand from the ground up. This hybrid role combines the creativity and presence of a Brand Ambassador with the strategic oversight of a Marketing Director. The ideal candidate will shape our identity, lead all marketing efforts, foster a positive company culture, and strengthen resident relationships to drive loyalty and retention. This is a hands-on role for someone entrepreneurial, innovative, and eager to grow with the company.
Brand Development & Representation
- Define and develop brand identity, messaging, and tone of voice.
- Serve as the face and voice of the brand at events, in media, and across digital platforms.
- Ensure consistent brand representation across signage, materials, and communications.
- Marketing Strategy & Execution
- Develop and oversee comprehensive marketing plans (digital, print, social, and community outreach).
- Plan and execute social media campaigns, email marketing, and influencer collaborations.
- Represent the company at trade shows, networking events, and community activities.
- Monitor and optimize marketing campaigns for reach, engagement, and ROI.
- Resident Retention & Engagement
- Design and implement resident engagement and retention programs (events, surveys, communication campaigns).
- Track resident satisfaction through feedback, reviews, and retention metrics.
- Partner with onsite teams to ensure a positive resident experience aligned with brand values.
- Highlight resident stories/testimonials in marketing to build community and loyalty.
Culture & Internal Brand
- Promote and embody company culture, ensuring values are reflected internally and externally.
- Support leadership in creating a strong employee experience that mirrors the resident experience.
- Provide training or tools to staff on brand communication and customer interaction.
- Trend & Data Monitoring
- Stay ahead of emerging marketing and resident engagement trends.
- Track and analyze traffic, campaign performance, social metrics, and resident retention data.
- Use insights to refine strategies and maximize results.
Creative Oversight
- Manage design and placement of signage, marketing materials, and promotional items.
- Ensure all materials align with brand standards and resonate with both prospects and residents.
- Collaborate with designers, agencies, and freelancers as needed.
- Growth & Leadership
- Build relationships with customers, residents, partners, and the community to increase brand visibility.
- Provide leadership and guidance for future marketing teams as the company scales.
- Report regularly to leadership on performance, opportunities, and recommendations.
Qualifications:
- 4–7 years of experience in marketing, branding, or communications (real estate/multifamily or service industry experience a strong plus).
- Strong presence on camera and in-person; comfortable being the face of the company.
- Experience with resident or customer engagement programs.
- Proficiency in digital marketing tools (social platforms, Google Analytics, SEO, paid ads).
- Excellent communication, storytelling, and leadership skills.
- Creative mindset with strong organizational and analytical abilities.
Benefits:
- 30% housing discount
- Health Benefits (medical, vision, dental)
- Paid holidays
- Sick days
- Personal Time Off Hours
- Tuition reimbursement
- 401K plan